In the course of these tricky economic times, getting new customers and obtaining current buyers to buy is tricky. Nevertheless, it also presents an opportunity. Because business is slow, the competition has probably lowered or even ended their marketing and advertising efforts. The problem with doing this is consumers tend to possess a short term memory, and out of site means out of mind. If you are not reminding your customers you exist and can benefit them, they will quickly forget about you. Thus, being much more aggressive now with the marketing and advertising could assist you entice consumers away from the competitors. Your job is to keep those new customers and your current customers by providing them with outstanding service. In business, the majority of profit is made from repeat customers. That is why it is so vitally crucial to retain your new and past customers so they buy from you repeadedly for quite a few years. For much more help in marketing your business, look at hiring a trusted marketing consultant.